The Brits are famous for their love of queues (that’s “lines” for us Yanks), and they’ve now gifted us with a ‘Q’ of our own – Q New York. As one might expect from a brand that has been James Bond’s preferred ride for decades, this flagship location on 450 Park Avenue brings a level of sophistication and intensity worthy of 007 himself.
Picture Savile Row but for cars, and voila! You have Q New York, Aston Martin’s newest endeavour. It’s like stepping into a made-to-measure suit, only this time it’s a finely tailored, high-performance machine.
A Sight to Behold, Darling
Upon entering the premises, you’re greeted by the ‘Champagne Frame’, an aptly-named colossal window that boldly showcases Aston Martin’s most iconic models. Picture Times Square’s biggest billboard, but for exquisite luxury cars. It’s a larger-than-life display that dazzles passers-by, with a 2,100 bulb chandelier adding just the right amount of bling.
Now, what’s luxury without a dash of tech innovation? Q New York boasts a unique blend of digital and physical car configuration. Visualise your dream Aston Martin on a massive LED wall, so real you’d half-expect your reflection to appear on the shiny bonnet.
The Crown Jewels: Q by Aston Martin
Q by Aston Martin, the marquee’s luxury bespoke service, offers a world where customers are kings and queens, free to express their royal tastes. This service has been such a hit, Aston Martin reported a 51% year-on-year increase in bespoke orders in 2022. Who doesn’t want a touch of royalty in their life?
From Manhattan, a live video link connects you straight to Aston Martin’s design studio in Gaydon, UK. It’s like Skyping with your dear friend, who happens to be an expert in crafting dream cars.
End Note
It’s only fitting that Q New York, which offers an immersive, super-luxury experience that’s quintessentially Aston Martin, has landed in the heart of Manhattan. And as the world of ultra-luxury cars revs up, financial partners like Manhattan Funding step in, ensuring that the Aston Martin of your dreams is only a signature away.
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