McLaren Snags Sühlmann and His Stellar Creds
Hold onto your steering wheels, folks! McLaren Automotive has managed to lure the crème de la crème of automotive design, Tobias Sühlmann, as its new Chief Design Officer from September 2023. Sühlmann’s dazzling portfolio flaunts luxury giants like Bentley, Bugatti, and Aston Martin. After snatching a diploma from Pforzheim University in 2005, Sühlmann cruised into Volkswagen, later revving up as Head of Exterior Design for both Bugatti and Aston Martin. He briefly parked at McLaren before settling in as Bentley’s Director of Design.
Sühlmann’s triumphant return to McLaren marks a reunion with his brainchild, the McLaren Solus GT—a track-only, single-seat hypercar that sprang from the realms of video games. At the McLaren Technology Centre in Woking, Surrey, Sühlmann will put the pedal to the metal, steering every aspect of brand design, from future concepts to exterior and interior styling, color, and materials.
As Chief Design Officer, Sühlmann will sync gears with McLaren Automotive CEO Michael Leiters. Together, they’ll drive McLaren’s new design language, hitting top speeds with the brand’s “Future of Performance” business strategy. With Sühlmann’s artistic horsepower, buckle up for McLaren to redefine automotive design, fusing performance and luxury like never before.
Injecting Nitro into McLaren’s Future with Trailblazing Design
In the driver’s seat of his new role, Sühlmann will command a fleet of design virtuosos, accelerating through the design process like a well-oiled machine. They’ll whip up jaw-dropping exterior and interior designs that defy the laws of luxury performance vehicles. Plus, they’ll craft innovative materials and color schemes to give McLaren’s cars that extra pizzazz.
Sühlmann’s secret sauce? Close-knit teamwork with McLaren’s engineering and aerodynamics crews. This collaboration guarantees each vehicle doesn’t just turn heads but also optimizes performance and functionality. The result? A lineup of cars that’ll leave you weak in the knees and begging for more.
Moreover, Sühlmann and his squad will collaborate with McLaren’s clientele to concoct bespoke vehicles tailored to their whims. With McLaren’s extensive customization program, customers can ensure their cars are as unique as they are, making each McLaren a reflection of its proud owner.
Sühlmann’s arrival dovetails with McLaren’s expansion and embrace of cutting-edge tech. As part of the “Future of Performance” strategy, McLaren’s investing big in R&D to engineer trailblazing vehicles that deliver mind-blowing performance while keeping Mother Earth happy. Think hybrid powertrains, lightweight materials, and state-of-the-art aerodynamics.
Under Sühlmann’s command, McLaren’s design team will bring these ambitious dreams to life. By fusing design prowess with automotive breakthroughs, they’ll unleash a new generation of vehicles that are as stunning as they are exhilarating to drive.
In a nutshell, Tobias Sühlmann hopping on board as McLaren’s new Chief Design Officer marks a thrilling new era for the company. His luxury automotive expertise and previous McLaren escapades make him the ideal candidate to steer the design team into the future. With Sühlmann at the wheel, the automotive world should brace for an onslaught of innovative and awe-inspiring designs from McLaren in the years to come.
