McLaren’s New Order-Based Model: Personalizing Luxury Car Buying
A Shift in Gear for Luxury Car Enthusiasts If you’ve ever dreamt of cruising in a McLaren that’s crafted to your exact specifications, there’s exciting news on the horizon. McLaren Automotive, renowned for its high-performance luxury vehicles, is shifting gears in North America. They’re transitioning to a customer order-based dealer allocation model. Geoff Tink, McLaren […]